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  • What analysts are saying

    • Steve Forbes "A return to the gold standard by the United States within the next five years now seems likely, because that move would help the nation..." Human Events: "Forbes Predicts U.S. Gold Standard Within 5 Years" (5/11/2011)
    • John Embry - $100.00 (no period cited) "We haven't even really seen money start to significantly flow into hard assets... it's going to have an outsized impact on the price [of silver and gold.]... King World News (July 2011)
    • Doug Casey - $5,000 (by end of 2013) "Gold could hit $5,000 an ounce in the next couple of years, as paper currencies in the United States, Europe, and Japan drop in value..." Mineweb (03/2011)
    • Tom Fitzpatrick - $100.00 (no period cited) "While the high so far this year was at the same level as the peak in January 1980, we are not convinced that the long-term trend is over yet." Bloomberg (July 2011)
    • Hal Lehr - $2,000 (in 2011) "Gold, which reached a record on May 2, may surge a further 30 percent by [2012] as investors seek to protect themselves from 'economic uncertainty'..." Bloomberg (5/2011)
    • Peter Krauth - $250 (no period cited) "...silver prices could reach as high as $250 per ounce before the silver bull finally stops running." Commodity Online (May 2011)
    • Robert McEwen - $5,000 (by end of 2015) "Gold is a favored asset relative to equities and other assets. In times of financial stress, you have people going towards precious metals and hard assets..." CNBC (4/2011)
    • Dr. Stephen Leeb - $200 (by August 2013) "My guess is that 24 months from now, that silver coin you are holding that you bought for $35 or $40, you are going to see a $200 tag on it." King World News (August 2011)
    • John Paulson - $4,000 (in 3-5 years) "Gold prices could go as high as $4,000 an ounce over the next three to five years, as the U.S. and U.K. flood the money supply." Wall Street Journal (5/2011)
    • David Morgan - $75 (no period cited) "The next leg up [for silver] could take out the $50/oz. level after a few tries and then not look back until establishing a new nominal level of $65/oz. - $75/oz. Silver demand is growing for both industry and as an investment." The Gold Report (August 2011)
    • Jim Sinclair - $5,000 "Looking for a major upturn in gold as soon as June and targeting $5,000 as a longer term objective." Mineweb (5/2011)
    • Charles Oliver - $50 to $100 (next few years) "...the long-term story for precious metals is still very firmly intact." Reuters (May 2011)
    • Christopher Wyke - $2,000 (by 2012) "Gold has been going up for the past ten years, but we think gold is going to continue to rally over at least next five years..." Professional Advisor (3/2011)
    • Louise Yamada - $2,000 (in next year) "Gold looks fine as it is moving to a new high. Gold remains in a structural bull market that was initiated in 2002." King World News (3/2011)
    • Peter Krauth - $86.75 "An important metric to understand and watch is the silver-to-gold ratio. It tells you how many ounces of silver it takes to buy one ounce of gold..." Silver Price Forecast" (12/2/2010)
    • Mac Slavo - $50.00 "Based on just the supply/demand equations, the price of silver should continue to rise and approach its historical silver-to-gold ratio..." Silver Will Be Worth More Than Gold" (12/31/2010)

Exposing Anti Gold Propaganda

Before making any decision on your investments, even gold, based on rumor ("gold is in a's wise to sell now"), an objective analysis of various factors would be prudent.

Investments inherently claim the emotions of most people, especially when they're in asset form. This sentiment was most recently noted from the late 90s to 2007 when internet stocks and real estate were considered the investments to have. There is usually just a modicum of rationale behind the emotions driving these bubbles. Most investments are made with a degree of passion that is vaguely reasoned away with explanation. The reasoning is usually expressed when there has been an overall loss and the investment is at the bottom of a bear market. At this point, the investment or asset serves as a reminder of potentially poor judgment, the pain of the decision, and the losses incurred as a result. A never ending love-hate cycle can easily describe the investment game.

Gold is one of these asset based investments that without thought of its market performances, instinctively stirs either love or hate. Silver shares a similar impetus, albeit with less fervor. The driving emotions prompted by these two precious metals do not come as a surprise given their resale value that is not shared by copper, iron, and other metals which do not provoke the same frenzy. In any form, coin, bullion, or jewelry, gold can be sold for immediate cash. Let's see where gold fits into the current market reactions.

The Fundamentals of Gold and the Reasons behind Gold Hatred

The monetary value attached to gold is the root of the draw it holds to investors and nay-sayers alike. For those who view monetary assets negatively or dispassionately, gold is one of the necessary evils...simply a means to an end, a tool by which the greedy gain more and human society is degraded to an even greater degree. However, these "negative Nellies" conveniently lose sight of how modern society has risen from its primitive, animalistic lifestyle to the current level of sophistication it enjoys. These people usually share the similar attitude that money is the root of all evil (a noted misquote of the origin of the phrase). It follows then, that in their eyes, using gold as a way to make money also falls under the "evil" category.

But in its economic form, money is simply an exchange medium. Political ball games that emphasize the economic importance of gold are merely a subtle inclination of a hidden agenda, and even possibly a sign of psychological eccentricity. This is not to hint that money has no moral or economical connotation; it most certainly does. But the facts must be examined and clear to understand the full significance that money has in today's society.

Money is the representation of present hope and future aspirations and a means to a refined life; it's a moral do-gooder. Therefore, it is wise, and often necessary to have a sizable stash of money that is untouched by political influences and agendas.

Money has taken on many forms in its history, including the material goods of salt, seashells, and cattle. In the 4th century BC, Aristotle succeeded in clarifying qualities that made an object or currency good money:

• Good money is durable (food products don't make good money because they rot)

• You should be able to divide money (expensive paintings cannot be considered money because cannot be cut up and divided as change)

• Money should be convenient (metals like aluminum, copper and iron etc cannot be money since too large a quantity is needed to have any significant value)

• Good money should be consistent (land can be never used as money as every piece is different)

• Money should itself be valuable (the reason behind the troubles of paper money)

Of the ninety-two elements that can be found in the nature, gold is surely the best money, followed by silver at the second position. As a rare element, gold is not easily accessible, but it has several uses. Paper money is used today for convenience, but it is actually just a receipt for actual money. The most important of the many external factors that determine the life of paper money is the tenure of the government issuing it. Gold is neither dependent on a government, nor is it "faith-based", which makes it the ideal form of money.